Best Practices: Courses, Topics and Questions

Check out these tips on how to develop engaging SellPro Course content.

Courses: Recommended Practices

Follow these rules when developing course content to ensure it provides maximum benefit to the user.

  • Courses should be no more than 5 topics in length.
  • Users should be able to complete each topic in one minute or less.
  • Use of teaser and knowledge check questions is recommended.
  • Diction and syntax should be as succinct as possible. Considering the demographic, fun, light diction is recommended.
  • Use of bullet points over paragraphs is highly recommended.
  • Use of relevant images is recommended to break up text and to support learning with visuals.
  • Course should educate users on:
    • How the product works
    • Product specifications
    • How to sell (including what makes an ideal customer)
    • Optional – competitive comparison

Course Topic File Types

Topics in SellPro Courses can be built using any of the below file types. You can build your own topic using the custom HTML Content Builder, or link to third-party pages such as outside URLs or forums.


  • Build content directly in the SellPro OMS using our Content Builder.
  • Content displays like something you’d see in a blog or news feed.
  • Recommended length: Three vertical smart phone screen scrolls
  • Accepted image file formats: JPEG, PNG, BMP, GIF
  • Best Practices:
    • For optimal fit, use images designed to work in one of the following aspect ratios: 16:1, 4:1, 4:3, 16:9, 1:1.
    • Content should be designed for clarity on all mobile devices, including tablets and phones, in both landscape and portrait views.


2. PDF

  • Ideal for topics that have heavy visual imagery.
  • Great for topics containing charts, graphs, word-wrapping and other visual callouts.
  • Excellent for heavy use of bullet points and side-by-side comparisons.
  • Great for controlling how text breaks.


  • Nice way to diversify and give life to content.
  • Excellent way to reinforce text assets.
  • Accepted Formats: MPEG-4 (.mp4, .mpeg, .mpg)
  • Max file Size: 20MB
  • Recommended encode settings:
    • 1080p (1920x1080) or 720p (1280x720)
    • VBR 2-pass
    • ~1.5Mbps (Target), ~10Mbps (Max), depending on length of video
  • Recommended Duration: 60 seconds or less



  • Typical use is to showcase picture quality.
  • Best use cases include showcasing quality of printers, monitors, displays, and cameras.
  • Another great use case is uploading images that will be printed directly from SellPro.
  • Accepted file types: JPG, PNG, GIF, BMP
  • Max file size: 20MB
  • Recommended file size: 2MB
  • Best Practices:
    • Remove all file metadata
    • Save as Optimized, include transparency for PNGs
    • For detailed export settings in Adobe Photoshop, see these images:



  • Awesome way to display proprietary content that is not easily reimagined in any of the other topic types
  • Great for customer service policies, terms and conditions and/or FAQ pages
  • Website topics should:
    • Be mobile-friendly
    • Have a responsive design
  • Website topics should NOT:
    • Be video websites (e.g. YouTube) as this causes an awkward user experience in-app



  • Fun way to engage in two-way communication with RSAs through live conversation or open-ended forums.
  • Also great for answering product-specific FAQs.


    • Requirements:
      • Disqus subscription (API keys)
      • Forum management (client)
    • Best used in:
      • Reference Library
      • Toolbox


    Question Input Types

    When building your Course and Award Quizzes, there are two different input types you can use.

    1. Multiple Choice

    • This question type allows you to ask multiple choice and/or true/false questions.
    • Users will need to select only one correct answer from the list. 

    2. Checkbox

    • This question type requires users to select all answers that apply.
    • This works great when asking questions that ask users to identify multiple items in a list and choose multiple correct responses.

    Topic Teasers

    • Teaser questions appear before the associated topic.
    • Teasers should not be attached to the first course topic, as it makes the user experience less intuitive.
    • There is no penalty if a user gets a teaser question “incorrect”.
    • Use of teasers is a great way to keep the audience engaged, and the perfect opportunity to inject some humor into your course.

    Knowledge Checks

    • Knowledge check questions are a great way to ensure users are comprehending each topic.
    • Knowledge check questions appear after the associated topic.
    • If a user answers a knowledge check question incorrectly, they will be sent back to read/watch the associated topic again, and half of the original topic timer will be enforced.
    • You can create as many knowledge check questions as you like.
      • If you create more than one knowledge check question for a topic, the system will ask one of them at random. If a user answers incorrectly, after re-engaging with the topic, they will be asked another knowledge check question at random.
    • Knowledge check questions can also be used for course and awards quizzes.


    Course and Award Quizzes

    Course Quizzes

    • Course quiz questions can be standalone, or utilized from the pool of knowledge check questions.
    • Course quizzes should be no longer than the number of topics.
    • Users must score 100% on a course quiz to become certified in the course.
      • If they score less than 100%, they will have to take the entire quiz again until they pass with a 100% score.

    Award Quizzes

    • Award quiz questions can be standalone, or be utilized from a pool of course quiz/knowledge check questions.
    • Select award quiz questions that don’t require the context of having just taken the course (keep in mind users may see these questions months after certifying for the course).
    • The app will randomly select a specified number of questions that are associated with the course(s) to which the award is attached.
    • Users must score 100% on an award quiz to earn that award.
      • If a user does not score 100%, they will need to play the Gravity Game again in an attempt to land on that award and take a quiz again.