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      SellPro Brand Guidelines for Retail Partners

      The official style guide on how to use the SellPro logo, brand colors and fonts.

      You can download the SellPro brand assets and style guide here.

      THE SELLPRO LOGO

      There are two main variations of the SellPro logo - the Circle, and the Full Logo.

      The logo is available both with and without the "Learn. Earn. Sell." tagline. You may use whichever version is most appropriate for your application. (For example: if using the logo in print or publication where readability is not an issue, use the tagline version. However, if using the logo at a very small scale, like an icon, you may opt to use the logo without the tagline.)

       

      Never alter the shape, color, arrangement, proportions or transparency of any part of the SellPro logos.

      Never display the SellPro logo without the registered trademark symbol (®).

       

      SellPro Circle
      circle

        

      SellPro Logo, Horizontal Lockup
      sp_full sp_full_no_tag
       
       

      SellPro Logo, Vertical Lockup

      sp_vert

      		 sp_vert_notag

       


      LOGO CLEARANCE

      When incorporating the SellPro logo into your collateral, always allow a minimum clearance of half the width ("0.5x") of the SellPro Circle all around the logo.

       

      branding_spacing

      Horiz_spacing branding_spacing2

       


      LOGO CO-BRANDING

      When partnering with the SellPro logo, please allow double the required space around the SellPro logo ("X" = half the height of the SellPro Circle).

      Partner logos must be the same height as the SellPro logo when placed side-by-side, and the same width when stacked top-to-bottom.

      co_branding_01

       

      		 cobranding_verti

       

       

      LOGO COLORS

      SellPro’s primary magenta color should be used in all cases except where one of the other acceptable color variations are more appropriate. The SellPro logo must be displayed over black, white, or solid colors that do not impact the visibility of the logo.

       

      color_pink
      RGB: 229 / 0 / 106
      HEX: E5006A
      CMYK: 0 / 100 / 24 / 0
      PANTONE: Pantone 213C

      color_black
      RGB: 35 / 31 / 32
      HEX: 231F20
      CMYK: 0 / 0 / 0 / 100
      PANTONE: Hexachrome Black C

      color_grey
      RGB: 128 / 130 / 133
      HEX: 808285
      CMYK: 0 / 0 / 0 / 60
      PANTONE: Pantone 877C

       

       

       
      LOGO DON'TS

      When using the SellPro logo, it is important that you strictly abide by the following: 

      06_watermark

      		 05b_glow 02a_logo_color_black
      DO NOT alter the logo transparency.

      DO NOT add any effects to the logo (glows, shadows, etc.).

      		 DO NOT display the logo in low contrast environments.
      09_separate 04_skew 11_regmark
      DO NOT separate the wordmark from the circle. DO NOT skew or distort the logo. DO NOT display the logo without the registered trademark (®).
      07_pattern_overlay 08_design_alter 01_background
      DO NOT apply patterns or textures to the logo. DO NOT incorporate the logo into another design. DO NOT display the logo over busy backgrounds.

       

       


      TYPOGRAPHY

      AKTIV GROTESK is the primary font used in SellPro marketing and collateral. The various font weights are to be used as follows:

      • Headers and Subheaders – Aktiv Grotesk Bold
      • Body copy – Aktiv Grotesk
      • Subtext, captions, disclaimers – Aktiv Grotesk Light

      font

       

      ICONOGRAPHY

      The icons below are used throughout the SellPro app to identify specific features, and should be used when representing these features visually.

      To download icons in all brand colors, please see the ASSETS FOR DOWNLOAD section below.

      icons

      ASSETS FOR DOWNLOAD

      Below are the links to SellPro's brand guideline deck, logo files, sized and color-profiled for both print and digital use.

      SELLPRO BRAND GUIDE FOR RETAIL PARTNERS

      SELLPRO LOGO

      SELLPRO ICONS